Download American PHOTO - May June 2010 by American Photo Magazine PDF

By American Photo Magazine

American picture may perhaps June 2010 - 25 most sensible locations for capturing, David Burnett Reinvents Himself, Joe McNally lighting fixtures at the Fly, Stephen Voss in Detroit's deserted faculties and more...

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What elements in your business determine customer or employee satisfaction? A direct marketing firm may be driven by its ability to generate cost-effective leads. A manufacturing concern may drive results by its capacity to design desirable products or its ability to react quickly to changes in the marketplace. A distribution firm may find its success in its inventory control capability, its ability to control margin, or its productive and cost-effective selling system. Issues such as low cost, high quality, timely shipments, ability to accurately read the market, inventory availability, or cost-effective sourcing of materials may drive results in your business.

This is the key to thinking like a CEO, and it can transform average managers into great performers. This classic approach to business thinking is a practical philosophy developed, not in the halls of academe or at the feet of management gurus, but from 25 years of lessons learned from managing diverse public and private companies ranging from $5 million to $500 million in annual revenue. The Organization of This Book CEOs and managers looking to lead their organizations into the 21st century are stepping into positions of increased scopeand unprecedented risk.

Instead of having the middle manager's responsibility for playing by established rules and meeting predetermined targets, the CEO has both the opportunity and the obligation to determine the nature of fundamental operating systems, company culture, parameters of the business, and the structure of the organization. This freedom to increase the scope and risk of decisions forces top management to think differently about business. Operating without the safeguards that come with lower positions and largely determining their own authority levels and operating parameters, CEOs have to develop for themselves the concepts and principles that will be reliable foundations for their management decisions.

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