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The explanation of the environmental Kuznets curve is relatively easy to grasp. As a country becomes richer it can then use part of its surplus to repair or prevent the damage by using more efficient technologies, as China and India are doing now, and Europe and USA did in the past. This improvement in environmental condition takes place largely because of societal pressure via environmental Fig. wikimedia. png) 30 2 Sustainability and Innovation regulations, which in turn force innovation for better technologies.

These technologies are called pollution prevention technologies. These innovations can come from the companies practicing the offending technologies, especially if they have a research and development function. Large chemical companies, particularly the multinational ones such as BASF, Dow, Dupont, and General Electric are examples. , they are not producers of goods themselves. An enormous number of control and prevention technologies have been created because of this marketplace, creating employment for people and increasing the gross domestic products of countries.

2 Economic Opportunities Since more sustainable products and processes will be safer and friendlier to the environment, costs to control pollution that cause environmental and societal problems would be drastically reduced or eliminated. Just in time (JIT) delivery of supplies introduced by the Japanese was meant to control inventory and reduce or eliminate large stock of raw materials and the hazards that come with such inventories. Managing supply chains at the vendor level is another technique that contributes to sustainability.

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