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By Stuart L. Hart

Capitalism is certainly at a crossroads, dealing with foreign terrorism, around the globe environmental swap, and an accelerating backlash opposed to globalization. businesses are at crossroads, too: discovering new techniques for ecocnomic development is now tougher. either units of difficulties are in detail associated. the best way to determine sustainable items and applied sciences which can force new development whereas additionally assisting to resolve modern day most vital social and environmental difficulties. Hart indicates find out how to develop into really indigenous to all markets — and steer clear of the pitfalls of conventional 'greening' and 'sustainability' ideas. This booklet does not simply aspect find out how to a capitalism that's extra inclusive and extra welcome: it deals particular thoughts to recharge innovation, progress, and profitability.

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Extra info for Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems

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Doing so will require that they first widen the corporate bandwidth by admitting voices that have, up to now, been excluded; this means becoming radically transactive rather than just radically transparent. It will also entail the development of new “native” capabilities that enable a company to 22 CAPITALISM AT THE CROSSROADS develop fully contextualized solutions to real problems in ways that respect local culture and natural diversity. When combined with multinational corporation’s (MNC) ability to provide technical resources, investment, and global learning, native capability can enable companies to become truly embedded in the local context.

3. It is not my intention here to suggest that trade-offs do not exist between corporate economic and societal performance. Clearly, in some situations, commandand-control regulation is the only viable solution. In others, however, it is possible to internalize externalities or even supply public goods in a way that facilitates economic performance. The problem has been blind adherence to the belief that such “win-win” situations are generally not possible. 4. Again, my intention here is not to suggest that command-and-control regulation does not serve an important purpose.

22. 23. 24. 25. 26. 27. 28. 29. ” Strategic Management Journal 19 (1998): 729–753. For an excellent and in-depth treatment of greening as business opportunity and strategy, see Forest Reinhardt, Down to Earth (Cambridge, MA: Harvard Business School Press, 2000). A. Marcus, D. Geffen, and K. : Resources for the Future/Johns Hopkins University Press, 2002). Andy King and Michael Lenox, “Exploring the Locus of Profitable Pollution Reduction,” Management Science 47(2) (2002): 289–299. See Nigel Roome and Michael Hinnells, “Environmental Factors in the Management of New Product Development,” Business Strategy and the Environment 2(1) (1993): 12–27; and Ulrich Steger, “Managerial Issues in Closing the Loop,” Business Strategy and the Environment 5(4) (1996): 252–268.

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