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By R. E. Evenson, V. Santaniello

In recent times there were expanding issues concerning the power overall healthiness hazards of genetically transformed meals. patron perceptions differ among nations, yet are most likely such a lot stated in Europe and least in North the USA. those have had a profound and arguable influence at the improvement of markets for GM products.This publication provides a compilation of reports of shopper recognition of GM meals. those reports applied various equipment and facts together with: rate and expenditure facts; experimental tools; 'willingness to pay'; patron attitudes; and fiscal outcomes.

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Extra info for Consumer Acceptance of Genetically Modified Foods (Cabi Publishing)

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Since 1999, food manufacturers and retailers in Europe have imposed voluntary bans against GM ingredients in their branded foods and have avoided mandated GM labelling altogether (Kalaitzandonakes, 2000). Under these circumstances, no study has ever answered the question of how European consumers would actually behave in the presence of positively labelled GM foods. Instead, much of what is known today about consumer purchasing intentions towards GM foods in Europe is derived from attitude surveys.

1999) and Durant et al. (1998) have found that heightened media coverage increases awareness of biotechnology. g. , 2002). 5 That is, mt was multiplied by the four label variables to create four media–label interaction effects that serve as additional shift variables in the AIDS model. Similar to the label hypothesis tests above, if consumers decrease their purchases of GMlabelled foods in response to increased media coverage in the short run, then a priori we expect θ 11 < 0 in the w1t and θ 21 > 0 in the w2t or unlabelled share equation ceteris paribus.

1999) hypothesized that differences in acceptance were due to the importance of information provided in a leaflet accompanying the irradiated food in the experimental setting. In the store, consumers did not read the leaflet and were more negative towards food irradiation. Generalization from experimental auction market research can also be problematic. Given that most such studies are carried out in specific locations and/or with small samples of consumers, demonstrating the representativeness and generality of the results can often be challenging.

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