Download Crafting strategy : embodied metaphors in practice by Loizos Th Heracleous; Claus D Jacobs PDF

By Loizos Th Heracleous; Claus D Jacobs

The rationalist method of strategizing emphasizes analytical and convergent pondering. with no denying the significance of this process, this publication argues that strategists needs to discover ways to supplement it with a extra artistic method of strategizing that emphasizes man made and divergent methods of considering. The theoretical underpinnings of this method contain embodied realism, interpretivism, perform thought, idea of play, layout pondering, in addition to discursive techniques corresponding to metaphorical research, narrative research, dialogical research and hermeneutics. The publication comprises in-depth discussions of those theories and indicates how they are often placed into perform via providing particular analyses of embodied metaphors equipped by way of teams of brokers with step by step motives of ways this method could be applied and facilitated. The hyperlink among idea and perform is additional supported via the inclusion of numerous vignettes that describe how this method has been effectively hired in a few organisations, together with BASF and UNICEF
''The rationalist method of strategizing emphasizes analytical and convergent pondering. with no denying the significance of this procedure, this ebook argues that strategists needs to discover ways to supplement it with a extra artistic method of strategizing that emphasizes artificial and divergent methods of pondering. The theoretical underpinnings of this process contain embodied realism, interpretivism, perform concept, conception of play, layout pondering, in addition to discursive techniques akin to metaphorical research, narrative research, dialogical research and hermeneutics. The booklet contains in-depth discussions of those theories and exhibits how they are often positioned into perform by means of proposing specific analyses of embodied metaphors equipped via teams of brokers with step by step causes of ways this method will be applied and facilitated. The hyperlink among idea and perform is extra supported by way of the inclusion of a number of vignettes that describe how this method has been effectively hired in a couple of enterprises, together with BASF and UNICEF''--  Read more... desktop generated contents notice: record of figures; record of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the field; Vignette B: UNICEF; 2. Metaphor and embodied realism; three. studying embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); four. Crafting method as a convention of embodied recursive enactment; five. Play, analogical reasoning and discussion within the crafting of technique; Vignette D: Hephata; 6. realizing corporations via embodied metaphors; 7. Sensemaking via embodied metaphors in association improvement; Vignette E: Privatbank; eight. process as a crafting perform; Vignette F: Worldvision New Zealand; nine. the method of strategizing via crafting embodied metaphors; word list; Index

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Introduction: Cartographic myths in organizations. In Huff, A. S. and Jenkins, M. ), Mapping strategic thought. Chichester: Wiley, 1–10. vignette b UNICEF Drafting a blueprint of an efficient organizational structure Context and goal In August 2009 and in the context of a newly launched strategy development process, the CEO of UNICEF Germany and her top management team of six heads of business divisions and functions gathered for a two-day management retreat to draft a more efficient organizational structure to deliver on the organization’s mission.

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In Ortonty, A. ), Metaphor and Thought. Cambridge University Press, 202–51. Lakoff, G. and Johnson, M. 1980. Metaphors we live by. University of Chicago Press. 1999. Philosophy in the flesh. New York: Basic Books. Marshak, R. 1993. Managing the metaphors of change. Organizational Dynamics, 22(1): 44–56. Merleau-Ponty, M. 1962. Phenomenology of perception. London, New York: Routledge. Morgan, G. 1980. Paradigms, metaphor and puzzle solving in organization theory. Administrative Science Quarterly, 25: 660 –71.

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