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Com. COM SOCIAL MEDIA DIRECT MARKETING EXPERT ADVICE WEBSITE PACKAGES SEARCH MARKETING METRICS REPORTS © 2010 Yellow Book USA, Inc. All rights reserved. Yellowbook® is a registered trademark and Yellowbook360SM and Beyond YellowSM are service marks of Yellow Book USA, Inc. worldmags 56 Entrepreneur worldmags // December 2010 worldmags worldmags TEARING DOW / BY PH JAS O O DA TO N D GR AL VI D JO APH EY HN Y B SO Y N HO EV W S W ERY OC E D T IA O HIN L M BU G ED SIN AB IA ES OU IS S T T CH HE AN WA GIN Y G THE WALLS Y ou may or may not work in a cube farm, but chances are you live in a silo.

Thee answerr iss that peoplee need d to o startt seeingg yourr products rightt away. You u can’tt worryy about download d times orr screen n sizes. ” —JASON ANKENY PHOTO© DAVID LANG technology worldmags worldmags MOBILE TECH Time on the run The days y off keeping p g track off hours out in the field on scraps p off paper, p , old receipts p and business cards are done. Mobile apps pp make it p possible to track hours and make sure no billable minute ggoes unlogged. Here are five tools that offer road-weary business owners efficient ways to track time.

Now w we’re unbundling the brochure. ” P erhaps the greatestt hesitancy aboutt social media, the one that prevents manyy companies from embracing it, is the fear thatt the technology y will morph overnight—that a new w Twitter will take off, or Facebook will be abandoned for something new. Aaron Strout, CMO off Powered, a social media agency y in Austin, Texas, says the general outline off social media has been drawn butt thatt social media will develop a more open architecture. Instead off having your profile locked into Facebook, an open system would actt more like e-mail, where users own their profiles in the wayy they y own their e-mail addresses and can use them in whatever networks they y choose.

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